INBOUND MARKETING

Level up your marketing strategy with the type of marketing people love.

Overview

There’s two main forms of marketing, outbound marketing, which is your traditional PPC and search engine marketing, digital display advertising, social media advertising etc.

The other is inbound marketing, strategies such as email marketing, search engine optimization, landing page optimization and creative production and more fit in here. Outbound marketing is your “push”, because it’s seen as interruption based marketing. Inbound marketing is your “pull”, because you’re sending out content in hopes of attracting your target audience by sharing useful content that is contextually relevant.

A successful marketing campaign contains both outbound and inbound marketing. Not only are you creating high-quality content, but you’re utilizing paid marketing tactics to ensure your target audience sees the content, which improves the chance they’ll visit your website and convert into a sale or lead to be nurtured.

We utilize industry leading tools such as HubSpot and Salesforce to ensure your inbound marketing campaign is running as effectively as possible.

How it benefits you

• Reduced marketing costs
• Lower customer acquisition costs
• Build more trust and loyalty
• Attract website traffic
• Convert visitors into leads
• Nurture leads into customers
• Increase customer lifetime value

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PPC AND SEARCH ENGINE MARKETING (SEM)

We develop conversion driven PPC and search engine marketing campaigns designed to maximize your ROI.

Overview

Pay-Per-Click (PPC) is an online advertising model based on the premise that an advertiser pays a publisher every time that an ad is clicked on. PPC is primarily used through search engines such as bing or Google, as well as social networks like Facebook. Search engine marketing (SEM) is one of the most cost-effective and efficient ways to increase revenue. By combining multiple channels of online advertising such as Influencer Marketing, Blogging, PPC, and more we are able create the perfect SEM campaign to fit your needs. 

“Search engine marketing is our bread and butter, something we do day-in and day-out for the majority of our clients.” - Kimmy Miao

We create an optimized search engine marketing campaign, and strategically acquire clicks for a cost based on the overall value of a click in relation to the keywords and audience being targeted. Do you operate an eCommerce business? Search engine marketing is a must, when utilized strategically with shopping campaigns like Google Shopping Ads, the results can drastically improve your ROI. No matter if you’re a small or big business, we use industry leading tools like Productsup, Salsify and more to ensure you’re ready to level your shopping campaigns.

Search engine marketing is a great way to get your inbound marketing content in front of your target audience, and the best way to show higher in search results while you wait for search engine optimization to kick-in and improve your organic search rank.

We focus on analytics, deep segmentation, keyword research and engaging click-provoking ad-copy to ensure your campaign gets the performance it deserves.

How it benefits you

1. Develop a clear picture of your target audience’s customer journey
2. Cost-effective marketing
3. Ability to track every action
4. Improved brand visibility
5. Increased revenue
6. More website traffic Capabilities
7. Google Ads
8. Bing Ads
9. Amazon Ads

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DIGITAL DISPLAY ADVERTISING

Get your brand in front of your target audience with visuals while they’re surfing relevant and related content

Overview

Digital display advertising is usually the second thought when it comes to digital advertising. Everyone wants to show higher in search results, so why not focus solely on search engine marketing? Display advertising offers benefits that search engine marketing just can’t. Ideally, a digital strategy should contain both forms.

Do you know what catches your attention more than text? Visuals, whether its pictures, graphics or even better, video! Display advertising is visually appealing to your target audience, which is more likely to lead to brand awareness, clicks and conversions. This is why having a strong marketing agency is one important factor, but you also want an agency that specializes in creative production as well.

Display advertising can be used to target new customers or re-market to past potentials who didn’t convert. No matter who you’re targeting, we use a mix of marketing research, audience insights, website traffic data and programmatic platforms. This enables us to find the most cost-effective and high-performing placements across social media channels, Google’s Ad network and third party platforms.

How it benefits you

• Grow brand awareness
• Create trust with your audience
• Showcase your brand and products through appealing visuals
• More diverse content compared to search engine marketing
• Reduces marketing costs

SOCIAL MEDIA MANAGEMENT AND ADVERTISING

We stay ahead of the evolving landscape and deliver organic growth and capture your audience’s attention the right way.

Overview

Social media has changed the way we interact with brands and make purchasing decisions. It’s a key element in how your target audience experiences your brand. Because of this, social media algorithms are constantly evolving, making it harder to build a following organically. Yes, it’s still possible to grow a social media platform in this way, but it’s becoming more rare as the days go by. This is why a lot of brands implement PPC and search engine marketing campaigns along with their social media initiatives.

Successful social media growth and ensuring your brand is getting the visibility it deserves in 2021 is all about optimizing your community management, content strategy and social media advertising strategy. You’re not just getting an agency that knows the ins and outs of Facebook, Instagram, Snapchat, LinkedIn or TikTok ads. Our agency has social media influencers in-house with a following of 50k+, and an in-house creative production team. This ensures you’re getting expert advice on social media advertising, community management, creative production and influencer level growth hacks. Who better to handle your brand collaborations and influencer campaigns than influencers themselves?

Our team is here to help your brand optimize your social media content, marketing and community management strategies to ensure you meet brand objectives. Social media is a full-time job. If you need more support, we’ll take over and manage your social media channels for you.

How it benefits you

• Brand loyalty and trust
• Follower growth
• Increase in revenue
• Growth in brand awareness
• Improved website traffic
• Increase in social media engagement

Some of our capabilities

• Channel management
• Paid social
• Influencer marketing
• Brand collaborations
• Reporting
• Strategy development
• Content production
• Social listening
• Reel + Story Management
• Snapchat/TikTok Management

Platforms we use and work with

• Facebook
• Instagram
• Twitter
• LinkedIn
• TikTok
• Snapchat
• YouTube
• Hootsuite
• Later

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RESEARCH AND ANALYTICS

We’re experts at gathering actionable insights and data to measure, improve and optimize your ROI and provide direction.

Overview

We become obsessed with understanding how your digital assets and marketing initiatives impact one another. The goal is to uncover how efficient and cost-effective past and current marketing and brand growth campaigns have performed. By monitoring and tracking components of your brand’s digital presence along with that of your competitors, you’re able to better understand your audience, market and industry in a deeper way.

This is ideal for finding opportunities for brand growth.

How it benefits you

• Gain actionable insights
• Get advice on tool selection and reporting systems
• Stay ahead of your competition
• Discover opportunities for growth
• Avoid possible threats
• Establish the viability for future objectives
• Avoid possible threats