CONVERSION RATE OPTIMIZATION (CRO)

How do you drive growth from your target audience without increasing ad-spend? CRO‍

Overview

Attracting the right target audience to your website is the first objective, the second? Getting them to take a specific action whether it's to complete a purchase, submit contact information, or anything else on your website is called a conversion. Conversion rate optimization is the process by which we improve the conversions on your website.

Our team analyzes your website’s data and looks for bottlenecks, areas that are negatively impacting the conversions on your website. We use A/B and multivariate testing, scroll depth analysis, heat maps, website recordings and customer surveys to improve your website’s conversion rate. One of the best ways to improve conversions is by creating a strategic landing page and implementing a PPC campaign to direct targeted traffic to the page. We use industry leading tools such as Google Optimize, Hotjar and Unbounce to ensure you’re benefiting from the very best tools.‍

How it benefits you

• Improve overall customer experience
• Increase revenue
• Convert more of your existing audience
• Overtake your competitors
• Get more conversions for your ad-spend

Some of our capabilities

• A/B testing
• Multivariate testing
• UI, UX evaluation
• Website heat-mapping
• Click tracking
• Funnel analysis

Platforms we use and work with

• Google Optimize
• Google Analytics
• Hotjar
• Oribi‍

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WEBSITE DESIGN AND DEVELOPMENT

Need a new website or just a refresh? We create bespoke digital experiences that help you accelerate digital growth.‍

Overview

When it comes to creating the perfect digital experience for your brand, it’s all about finding the perfect balance between the front end to create a beautiful customer experience, and the backend to ensure optimal performance.

Whatever your business needs are, we create bespoke digital experiences that help you drive digital growth and communicate with your target audience. We find the intersection of brand expression and user experience to deliver a website that is conversion driven, and built for the long-term with security, email policy and developmental integrations.

Whether you’re after an eCommerce or informational website, our team works with all major platforms, we’re Shopify and Squarespace Experts, Wordpress wizards and Magento magicians. A great new website should always be paired with search engine optimization so you can start growing your web traffic organically. It takes time for SEO to kick-in, because of that we always recommend  implementing a PPC and search engine marketing or inbound marketing campaign.‍

How it benefits you

• Improved user experience
• Increase in user engagement
• Easy online promotion of your business
• Enhanced brand credibility
• Fully optimized website from day one
• Conversion optimized

Some of our capabilities

• Mobile responsive web design
• Email template creation
• Email marketing
• eCommerce development
• Search engine optimization
• Blog development

Platforms we use and work with

• Shopify
• Wordpress
• Squarespace
• Webflow
• Wix

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SEARCH ENGINE OPTIMIZATION (SEO)

Ready to get more out of organic search results and attract a more engaged audience?‍

Overview

Improving your search rank is a great way to build your audience organically over time. That’s one of the benefits of SEO, a PPC and search engine marketing campaign may run for a few weeks or more, but SEO can and will last beyond that.

Just like your mobile phone gets an operating system update every few months, the same applies for search engines. Search engines constantly improve and adjust their algorithms to ensure their users get the best experience possible. Search engine optimization has long outgrown the days of just optimizing a website based on keywords. With Google, Bing, Amazon, YouTube and more all being more user-experience based, a lot of factors impact your overall search rank on all of these and more platforms.

Not only is there overall SEO, but there’s also local SEO which helps allow your business to be discovered by your local audience, the ones who are most likely to convert. So when you’re refreshing your web presence, or in the process of website design and development, always think about search engine optimization.‍

How it benefits you

• Improve your organic search rank
• Grow in a cost-effective manner
• Attract organic traffic
• Future proof your business
• Increase brand growth and sales

Some of our capabilities

• Keyword research
• Technical analysis
• Backlink analysis
• Internal linking structure
• Image optimization
• Schema implementation
• Link building
• Monthly reporting

Platforms we use and work with

• Semrush
• Google Analytics
• Google Data Studio
• Buzz Sumo
• Metricool
• Moz