DIGITAL AUDIT

We help your organization to better leverage your digital assets to meet strategic and marketing goals‍

Overview

A digital audit is essentially an inspection of an organization’s digital presence, practices and strategies. This includes all paid and owned channels such as, social media performance, creative production, website, SEO, past and present search engine marketing and display advertising campaigns and much more.

It’s important to conduct a digital audit from time to time as it shines light on all the holes in your digital strategy and presence. This is crucial if you want to refine your strategy, improve your digital presence and ensure your investments are going in the right direction.

How it benefits you

• Clearly define your digital objectives
• Increase brand messaging efficiency
• Reduce marketing costs
• Enhance your digital strategy
• Improve ROI
• Gain a better understanding into your audience’s customer journey‍

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DIGITAL STRATEGY

High-level transformation that's fueled by insights, opportunity and direction.‍

Overview

Whether you’re developing a digital marketing strategy from scratch, refreshing an older one, or launching a new digital campaign. A well rounded digital marketing strategy helps you build brand awareness, improve engagement, achieve more conversions and reduce marketing costs.

The foundations of your digital marketing strategy are your value proposition, strategic insights, a deep understanding of your target audience and knowing how and why various digital channels work together.

We love analytics, we collect and analyze data from various digital touch-points to develop actionable insights and a high-level marketing strategy to help your organization achieve its strategic and marketing goals. Our team is made up of experts in search engine and inbound marketing, digital display and social media advertising and conversion rate optimization..

How it benefits you

• Develop the right digital channel mix
• Reduce marketing costs
• Discover who your target audience is, their needs and behaviours
• Improve conversions
• Know what kind of content works best for targeting your audience
• Identify KPIs to track and monitor campaign success

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SOCIAL MEDIA STRATEGY

Level up your social media game with tailored strategies that align marketing objectives with brand identity.‍

Overview

Gone are the days where social media management and advertising were seen as a “we’ll get someone in-house to just handle those responsibilities”, you now have universities teaching programs on the subject. This is because one of the first touch-points a potential customer of yours comes across will be a social media channel of yours, the other is your website. Typically, your target audience will land on your website and visit your social media pages or vice versa. This is why website design and development are also crucial to your brand’s digital presence.

Social media is a fundamental element of your target audience’s experience with your brand, this is why it’s crucial to invest in a well crafted social media and content strategy.

Our team takes a very strategic approach to building social media strategies. We constantly study social media, industry and cultural trends in order to find the best way to apply them to strategies. We combine these insights with your brand’s marketing goals, target audience and identity to craft the perfect blueprint to get you from where you are to where you want to be. It doesn’t stop there, we help structure your strategy around best practices, tools to make implementing your social media strategy easier. Need help with implementation? We’re here to help make the process seamless.

How it benefits you

• Improve brand loyalty
• Increase brand awareness
• Social media account growth
• Attract website traffic
• Nurture leads into customers
• Increase customer lifetime value
• Control brand narrative
• Reduce marketing costs
• Increase conversions

Platforms we use and work with

• Facebook
• Instagram
• YouTube
• Snapchat
• TikTok
• Pinterest
• LinkedIn
• Twitter

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CONTENT STRATEGY

Ensure your content gets the attention it deserves from those it matters to the most.‍

Overview

Have you heard the saying “content might be king, but context is queen”? It means content is always going to be the money maker no matter what the platform. Before digital, context didn’t matter as much as it does now. To create and market relevant content now, you need context for your content, this means tapping into consumer culture to make your content more engaging and relevant. This is one of the reasons why inbound marketing is so important to developing strong brand awareness, and should be a key tool in your overall digital marketing strategy.

Brands spend time, energy and money on creating content that is distributed across websites, blogs, social media platforms and various other digital touch-points. A well structured digital content strategy ensures that content across all digital touch-points is aligned with your overall marketing goals, brand and has the perfect balance of quality content with context.

Are you trying to attract a certain target audience? Our content strategy process begins by initiating brand research to create customer personas so we can understand who your customers are, what kind of content they enjoy and on which platforms they prefer to consume that content along their customer journey.

Your content strategy should always have a mix of various digital touch-points for your target audience to interact with your brand. We look for ways to optimize content depending on where your target audience is in their customer journey and feed them the content to move them along the path to conversion.

How it benefits you

• Reduced marketing costs
• Lower customer acquisition costs
• Build more trust and loyalty
• Attract website traffic
• Convert visitors into leads
• Nurture leads into customers
• Increase customer lifetime value
• Improve organic search rank‍

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CONSULTING

Get direction and make strong optimized decisions the first time around with no second guessing‍

Overview

Maybe your organization has an in-house team and you just need an outside perspective. We help businesses of all sizes identify and address their digital marketing challenges to drive digital transformation and growth. Whether you’re looking for consulting, workshops or coaching, we’re here to help. By using the right mix of tools, research and experience, we’ll provide your organization with an actionable plan that sets you on the right path.

Because we have in-house influencers and a creative production team, we have the unique ability to provide consulting, training and workshops on social media management and marketing as well as creative production.

Want to level up your team’s social media knowledge and learn influencer level growth hacks? We’ve got you covered. Need art direction or creative production consulting? We’re here for you.

How it benefits you

• Get digital direction from industry experts
• Reduce marketing and operational costs
• Implement industry best practice
• Gain an advantage over your competitors